Performance Gala Dinner to celebrate the merging of two well-known
healthcare companies.
Corporate Event
CEA 2016 Winner (B2E Event of the Year 2016)
Type of Event: Performance Gala Dinner, Black Tie Event, B2E/B2B Event
Client: CINVEN / SYNLAB LABCO GROUP
Photogallery
Client's opinion
Alexander Hagen
„One seamlessly designed and organized event saved us more than a year of work.“
Alexander Hagen
Head of Global Marketing
and Communications
SYNLAB International GmbH
So here's a deal
Art4promotion created an event to celebrate the merging of two well-known European healthcare companies, Synlab and Labco.
A VIP gala event was set in a beautiful gothic castle where over 250 guests from more than 20 countries participated. A diverse audience of participants included employees, executive directors, and shareholders, all attended the event. The purpose of the event was to unite representatives from two different organizations together to celebrate the newly integrated company. Although the new integrated name, Synlab, was perceived to be a combined name from the previous two companies, it was actually just the name of the single larger one.
The event turned out to be a large success, as signified by the satisfied employees hugging each other, groups taking pictures in front of the new logo together, and event participants effusing excitement to collectively lead the newly merged company.
What we provided
event concept / performance and associated script / multimedia show / artists / stage design / event technical systems / audiovisual and 3D studio / complete technical and production quality assurance / branding
